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Electronic Commerce:
Economics, Management, Marketing, and Technology
|
Electronic Commerce: Economics, Management, Marketing, and Technology By Thomas O'Daniel
Published by Out Now! |
What exactly is electronic commerce? Where can technology be implemented successfully? What separates successful ventures from unsuccessful ventures?
It is only with systematic analysis of electronic commerce implementations that we can answer these questions and more.
Electronic Commerce: Economics, Management, Marketing, and Technology presents a model that will allow you to analyse any electronic commerce venture quickly and comprehensively.
Grounded in generally accepted models of commerce and application of technology, each of the value-added roles within the world of electronic commerce is carefully identified and described. Not limited to an academic analysis, this book deals thoroughly with the relevant economic, technological and management issues.
Separate chapters are devoted to the in-depth discussion of the practical limits of the application of technology to commerce, the development of successful business plans, workable metrics for evaluation, legal issues, the design of practical and secure transaction systems and other issues vital to any successful electronic commerce venture.
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Due to a printing error, the diagram on page X of the introduction, and on page 63 are incomplete. Please click here to see the correct gif file or here to download it in Word format. We apologise for any inconvenience.
Table Of Contents Each Chapter has a link to the ending questions, in MS-Word 97 Document, as well as links leading to diagrams in Ms-Word 97 and GIF format.
Chapter One: Defining Electronic Commerce
- Enterprise Integration
- Retailing
- Society and Technology
Chapter Two: The Economic and Organisational Environment
- Markets and Hierarchies
- Electronic Markets
- Electronic Hierarchies
- The Commercial Transaction
- Workflow
Chapter Three: Inter-organisational Applications
- Purchasing Costs
- Inventory Management
- Cycle Times
- Technology Assimilation
- Technology Adoption
- Diagram 1 Word format
- Diagram 1 GIF format
- Diagram 2 Word format
- Diagram 2 GIF format
- Chapter Three Questions
Chapter Four: The Consumer Environment
- Customer Service
- Variety
- Informed Choice
- Transactions and Workflow
Chapter Five: The Technology Environment
- Network Infrastructure and Performance
- Mission-Critical Networks
- Network Management and Network Choice
- Contingency Planning
Chapter Six: Value-Added Roles
- Markets: Discovery and Realisation
- Discovery: Functional and Commercial Roles
- Realisation: Functional and Commercial Roles
- Hierarchies: Account Management and Channel Management
- Account Management: Functional and Commercial Roles
- Process Integration: Functional and Commercial Roles
Chapter Seven: Free Search
- Search Engines
- Advertising
- Web-Based Mass Media
- Measuring Effectiveness
- Diagram 1 Word format
- Diagram 1 GIF format
- Diagram 2 Word format
- Diagram 2 GIF format
- Chapter Seven Questions
Chapter Eight: Directed Search
- Agents
- Mobile Agents
- Information Brokers
- Virtual Malls and Directories
- Direct Marketing
Chapter Nine: Evaluation
- Relationship Management
- Social Interaction
- Collecting Customer Profiles
Chapter Ten: Order Entry
- Automated Order Entry
- The Three-Tier Client/Server System At Work
- Delivering Customised Products
- Making Order Entry Work
Chapter Eleven: Authentication
- Defining Authentication
- Defining Trust
- Digital Signatures
- Certificate Authorities
- Digital Cash
Chapter Twelve: Clearing
- Digital Products And Digital Delivery
- Documents and Messaging
- Electronic Data Interchange
Chapter Thirteen: Continuity
- Supply-Chain Management
- Collaboration and Change
- Standards And Quality Of Service
Chapter Fourteen: Visibility
- Distributed Project Management
- Distributed Information Management
- Repositories and Profiles
Chapter Fifteen: Getting Started
- Business Purpose
- Definition of Requirements
- Return on Investment
- Diagram 1 Word format
- Diagram 1 GIF format
- Diagram 2 Word format
- Diagram 2 GIF format
- Diagram 3 Word format
- Diagram 3 GIF format
- Diagram 4 Word format
- Diagram 4 GIF format
- Diagram 5 Word format
- Diagram 5 GIF format
- Chapter Fifteen Questions
Chapter Sixteen: In-Depth: Internet Technology
- Packets and Protocols
- Naming and Addressing
- Server Services
- Diagram 1 Word format
- Diagram 1 GIF format
- Diagram 2 Word format
- Diagram 2 GIF format
- Diagram 3 Word format
- Diagram 3 GIF format
- Diagram 4 Word format
- Diagram 4 GIF format
- Chapter Sixteen Questions
Chapter Seventeen: In-Depth: Web Site Design
- Websites and WebMasters
- Visual Elements
- Navigation Elements
- Gathering Market Intelligence
- Judging Website Success
- Diagram 1 Word format
- Diagram 1 GIF format
- Diagram 2 Word format
- Diagram 2 GIF format
- Diagram 3 Word format
- Diagram 3 GIF format
- Chapter Seventeen Questions
Chapter Eighteen: In-Depth: Encryption
- Conventional Encryption
- Public-Key Encryption
- Secure Communications
- Cryptographic Strength
- The Price Of Security
- Diagram 1 Word format
- Diagram 1 GIF format
- Diagram 2 Word format
- Diagram 2 GIF format
- Chapter Eighteen Questions
Chapter Nineteen: In-Depth: Payment Systems
- Key Characteristics of Cash
- Alternative Payment Systems
- Digital Cash
Chapter Twenty: Legal Issues
- Legal Issues
- Digital-Signature Legislation
- Key Controversies
- Protecting Copyright
- Controlling Digital Commerce
- Privacy
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