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Introducing Search Engines
The best way to advertise on the Internet is to create your own web site and then submit information about your site to as many suitable search engines, directories and portals as possible.
Search engines are programs on the Internet that allow users to search for files and information. Some search engines ask you to fill out forms describing your site and listing suitable categories whereas others use automatic indexing systems. Search engines regularly collect information about new web sites. A programme called a robot or spider or crawler checks the pages of sites it finds. With the help of another programme it then creates a catalogue describing all the pages it finds, listing each page name with various appropriate keywords. When surfers ask the search engine for a document they enter keywords. The search engine compares these keywords with those in its catalogue and then sends the user a list of suitable matching links.
Directories are like online yellow pages. Sites are listed under such categories as Art, Science, Shopping etc. Many directories also offer search engine facilities, but these search only pages listed in the directory. Directories do not send out robot to find and index new pages. Owners of new page have to submit their URL to be listed.
Portals are the principal starting sites which surfers connect to when they start to surf the Web. Portals tend to look like Yahoo! They offer services such as a directory of Web sites, a search facility, news, weather information, e-mail, stock quotes, phone and map information, as well as community chat rooms and message boards. Well known portals are: Yahoo, Excite, Netscape, Lycos, CNet, and Microsoft Network.
There are hundreds of search engines, directories and portals. Of these the most famous are Yahoo!, Alta Vista, WebCrawler, Lycos, HotBot, Infoseek, Excite, and AOL Netfind. A quick way to find a list of search engines available is to go to Yahoo! and search for the key words "search engines".
If you want to increase traffic to your site, we recommend you list your site with the following search engines, directories, malls and portals.
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WebCrawler
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